Milan Furniture Fair: Salone del Mobile.Milano

Milan Furniture Fair

Salone Internazionale del Mobile, also know as Isaloni, was launched in 1961, in Milan, as a vehicle for promoting Italian exports of furnishing and accessories. This Milan Furniture Fair is still continuing to occur and is the global benchmark event for the furniture and design industries.

Milan Furniture Fair

Every year in April, the Salone del Mobile takes place in Milan, alongside the biennial Euroluce exhibition in odd years and EuroCucina and the International Bathroom Exhibition in even years, as well as the annual International Furnishing Accessories Exhibition and Workplace3.0. FTK (Technology For the Kitchen), EuroCucina’s collateral event, and S.Project, the exhibition devoted to design products and decorative and technical furnishing solutions, flank these events. Since 1998, the trade show has been rounded out by SaloneSatellite, a launchpad for young designers and a reference point for companies looking for new talent.


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Milan Furniture Fair: An Unmissable Appointment For This Sector

Milan Furniture Fair: Salone del Mobile.Milano.
Milan Furniture Fair: Salone del Mobile.Milano 2022

Each year, these events, organised by the Salone del Mobile.Milano, cover a net area of nearly 210,000 square metres at the Rho Fiera Milano fairgrounds, showcasing more than 2,300 of the most dynamic and creative companies on the global market.

Every year, over 370,000 professional visitors attend the Salone del Mobile, with just under 70% of them coming from 188 other countries, as well as over 5,000 national and international journalists and around 27,500 members of the public at the weekend. This Milan Furniture Fair is a must-attend industry event. Not to mention the collateral events that take place alongside it, which are invariably curated by leading international artists and designers, because the Salone is synonymous with more than just business, also with culture. This is the Salone, now in its 60th edition: an international platform with the “privilege of actuality” that illuminates the state of the art in design. For years, every year.



Salone del Mobile.Milano: The Internationalization Of The Milan Furniture Fair

Saloni WorldWide Moscow, held in the pavilions of the Crocus Expo exhibition centre in October each year and featuring 300 Italian and foreign companies, debuted in 2005. In 2018, the name of the event was changed to Salone del Mobile. Milano Moscow, emphasising the city’s strong ties to Milan and Italy’s deep commitment to internationalisation. The Salone del Mobile.Milano Shanghai debuted in 2016 and is held annually in November at the Shanghai Exhibition Centre, where more than 120 Italian brands showcase cutting-edge creative furnishing solutions of the highest manufacturing quality.

A Fresh Change For The Milan Furniture Fair

Milan Furniture Fair: Salone del Mobile.Milano.
Milan Furniture Fair: Salone del Mobile.Milano 2022

Salone del Mobile.Milano, the Milan Furniture Fair, changed significantly in 2018 with the launch of the Manifesto, a declaration of intent aimed at channelling the forces that work together in Milan into preserving the trade fair’s and the city’s leadership roles, putting up a common front within the global market to attract ideas, projects, and resources.


The 10 Keywords Of The Manifesto Declaration

The document rests on ten keywords: emotion, business, quality, design, system, young people, communication, culture, Milan and ingenuity, underlining the fact that the Salone del Mobile.Milano success is based on the tireless industrial network that supports it, the quality of designs that imply sustainability, excellence of form and content, the ability to work as a system and train young people, and, most importantly, the extraordinary integrated communication and cultural mechanism that has always characterised the city and its region.



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