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The French designer, artist, and scenographer Pierre Charpin window design for Hermès’ 690 and 691 Madison Avenue stores in New York it’s a new hit with interior design fans. The installation is part of the luxury house’s ongoing Vitrine D’Artiste program, and this year reflects it “Let’s Play” annual theme. The French designer created a dynamic 3D display, which will be on display until November 11th.
Hermès has a long history of artist and designer collaborations, such as when, last spring, Nigel Peake drew freehand botanical patterns for tabletop accessories, or in 2012 when Hiroshi Sugimoto created a gradient design for scarves, with Julio Le Parc then contributing his geometric abstraction in 2015 to the Hermès Éditeur series.
The latest to join with Hermès, Pierre Charpin disclosed a series of windows at the Hermès locations in New York. Pierre Charpin´s formal research is hardline. ” For me, there is no difference between working for industry or a gallery.” His minimalist, lighthearted aesthetic and poetic style has made its mark. Post Design, Zanotta, Montina, Venini, Alessi… Design companies and interior design fans can´t get enough of his work.
The theme of the year for Hermès is ” Let´s Play”, so the idea was to play with color, to play with shape, changing proportion, changing the scale.
The playful sensibility of this year´s stirring theme is based on the brand´s passion for movement, freedom, imagination, fantasy, and lightness. The Charpin´s challenge was to create some sort of volume interpretations of the scraf based on the shapes and colors of the drawing and adapted to the configuration of each window.
See also: Pierre Charpin nominated as creator of the year by Maison et Objet
The part most stimulate of this project was to play with this change of scale of the original 2D design to make dynamic perspectives, and colors that ruffed like a ribbon in the space.
In the same way as the scarf, which combines the emblematic and historic horse, the artist wanted that the windows had a strong visual impact for the people who pass by and to be a joyful and colorful marriage between the Hermès collections and his visual and formal language.
Charpin has collaborated for Hermès before designing furniture, objects, lacquer trays, and a collection of scarves called La Serpentine. With this collection of the scarf, he produces his version of the serpentine, a dressage figure that craves a sinuous line.
Playing with scale and flat planes of color, the composition is structured by a ribbon, which changes with each new turn. In a matter of fact, this partnership between Hermés and Artist Pierre Charpin is taking over NYC interior design fans.
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