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CULTURE project has the ambition to preserve as many national arts and trades as possible, and for that to become a reality, it has gathered government entities, universities, polytechnics, professional centers, artists, artisans and designers with the goal of joining forces and give visibility to the Portuguese arts in the international market.
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Launching the CULTURE project, the Brhands Foundation opens its doors to artisans and designers as they will work side by side, with raw materials ready to be shaped by the creativity and energy created through more or less unusual collaborations. That’s how CULTURE is born, a creative hub that grew from Brhands Foundation, one of Covet Group’s projects, known for gathering design and luxury brands like Boca do Lobo, Delightfull, BRABBU, and others. They all have the skills and know-how of arts in their DNA, they’re brands that produce one-of-a-kind products with a history to tell.
“CULTURE project’s main mission is to be able to put, all in one place, the artists, artisans and designers and to create a synergy where there’s an exchange of knowledge and know-how, and being able to project it onto pieces and elevate craftsmanship through design for the whole world”
The Project will take place in the newly-inaugurated Covet Town, or the “city of design”, like it’s called in the media. It’s in the middle of Covet Group, near Oporto, in Gondomar, that now exists this creative hub, CULTURE, that wants to be the meeting point where thinkers and makers work in a studio of artist, artisans and designers. All of this to promote and project the future of Portuguese applied arts and trades, so that these don’t come to an end and meet new chapters.
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