Retail Design: Luxury Brand Fendi Spoils Its VIP Clients in Miami

Retail Design Luxury Brand Fendi Spoils Its VIP Clients in Miami retail design Retail Design: Luxury Brand Fendi Spoils Its VIP Clients in Miami Retail Design Luxury Brand Fendi Spoils Its VIP Clients in Miami

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Luxury brand Fendi has designed a “Happy Room” with interior architect Cristina Celestino ahead of next month’s Design Miami. Fendi’s Happy Room will serve as the brand’s traveling VIP dressing room, a first for the house, where it will host trunk shows and personal appointments. Cristina Celestino journey in retail design has started in 2009 when she moved to Milan and created the brand “Attico”.

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Retail Design Luxury Brand Fendi Spoils Its VIP Clients in Miami retail design Retail Design: Luxury Brand Fendi Spoils Its VIP Clients in Miami Retail Design Luxury Brand Fendi Spoils Its VIP Clients in Miami 3

Much more than a stark showroom, Fendi’s Happy Room draws from signatures of the brand for a “‘50s-meets-Art-Deco vibe.” Fendi codes include a reinterpretation of the arches seen in the brand’s Rome headquarter building, satin brass accents, colored marble and fur elements. Included in the interior design styles are arched changing screens in blue, wood-paneled vanities, a mustard-yellow velvet sofa and armchairs in mint green. The furniture seen in the space was custom designed by Ms. Celestino.

Retail Design Luxury Brand Fendi Spoils Its VIP Clients in Miami retail design Retail Design: Luxury Brand Fendi Spoils Its VIP Clients in Miami Retail Design Luxury Brand Fendi Spoils Its VIP Clients in Miami 2

Fendi shop interior in Miami.

Retail Design Luxury Brand Fendi Spoils Its VIP Clients in Miami retail design Retail Design: Luxury Brand Fendi Spoils Its VIP Clients in Miami Retail Design Luxury Brand Fendi Spoils Its VIP Clients in Miami 2

Cristina Celestino “Happy Room” for Fendi.

Retail Design Luxury Brand Fendi Spoils Its VIP Clients in Miami retail design Retail Design: Luxury Brand Fendi Spoils Its VIP Clients in Miami Retail Design Luxury Brand Fendi Spoils Its VIP Clients in Miami 4

Selecting Design Miami for the debut of Fendi’s Happy Room is a continuation of its partnership with the design fair. Since 2008, Fendi has worked on collaborative projects with interior architects and designers that have been displayed to coincide with the event.

Retail Design Luxury Brand Fendi Spoils Its VIP Clients in Miami retail design Retail Design: Luxury Brand Fendi Spoils Its VIP Clients in Miami Retail Design Luxury Brand Fendi Spoils Its VIP Clients in Miami

Source: Luxury Daily.

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