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Philippe Starck has devoted more than seven years to this hotel interior design project, visiting Brazil several times to develop a thorough knowledge of the culture, materials, forms, craftsmen and suppliers of this amazing country.
“At first I was shocked. The Matarazzo was so out of context, out of time, in disagreement with reality. A dream landscape, like a wonderful tale, preserved in a bell kept by fairies. This place is immaterial. This is the essence of São Paulo and especially of those who were born here. Finding a gem that expresses this incredible spirit of the Brazilian people and the people of São Paulo is magical. It is a place that immediately plunges us into a dream, into the imagination, into fairy tales that are dear to children and adults. There, anything can happen.” – Starck said.
With the reinvention of the “Cidade Matarazzo”, Philippe Starck aims to exploit the innate creativity of Brazil and to emphasize the importance of preserving its natural environments by reflecting its deep roots associated with its modern way of life.
The luxury design of the tower’s fassade was designated by the French architect Jean Nouvel and the French entrepreneur Alexandre Allard.
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