Philippe Starck: The unveiled pictures of The Rosewood Hotel

Philippe Starck Philippe Starck: The unveiled pictures of  The Rosewood Hotel philippe starck cidade matarazzo sao paulo designboom 0021

750x130 Philippe Starck Philippe Starck: The unveiled pictures of  The Rosewood Hotel 750x130

Philippe Starck unveiled the first pictures of the luxury interiors of the Rosewood Hotel in São Paulo. And at BRABBU we couldn’t wait more to show you all of it!

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Philippe Starck: The unveiled pictures of The Rosewood Hotel  Philippe Starck Philippe Starck: The unveiled pictures of  The Rosewood Hotel philippe starck cidade matarazzo sao paulo designboom 0011

Philippe Starck has devoted more than seven years to this hotel interior design project, visiting Brazil several times to develop a thorough knowledge of the culture, materials, forms, craftsmen and suppliers of this amazing country.

PHILIPPE STARCK unveils pictures from the Hotel Rosewood in São Paulo Philippe Starck Philippe Starck: The unveiled pictures of  The Rosewood Hotel philippe starck cidade matarazzo sao paulo designboom 003

PHILIPPE STARCK unveils pictures from the Hotel Rosewood in São Paulo Philippe Starck Philippe Starck: The unveiled pictures of  The Rosewood Hotel philippe starck cidade matarazzo sao paulo designboom 0021

“At first I was shocked. The Matarazzo was so out of context, out of time, in disagreement with reality. A dream landscape, like a wonderful tale, preserved in a bell kept by fairies. This place is immaterial. This is the essence of São Paulo and especially of those who were born here. Finding a gem that expresses this incredible spirit of the Brazilian people and the people of São Paulo is magical. It is a place that immediately plunges us into a dream, into the imagination, into fairy tales that are dear to children and adults. There, anything can happen.” – Starck said.

With the reinvention of the “Cidade Matarazzo”, Philippe Starck aims to exploit the innate creativity of Brazil and to emphasize the importance of preserving its natural environments by reflecting its deep roots associated with its modern way of life.

PHILIPPE STARCK unveils pictures from the Hotel Rosewood in São Paulo Philippe Starck Philippe Starck: The unveiled pictures of  The Rosewood Hotel philippe starck cidade matarazzo sao paulo designboom 004a

The luxury design of the tower’s fassade was designated by the French architect Jean Nouvel and the French entrepreneur Alexandre Allard.

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