Big Red Rooster: Innovation, Design and Envisioning

big red rooster Big Red Rooster: Innovation, Design and Envisioning YUM BanhShop Location 096 1

BIG RED ROOSTER is a North American company specialised in envisioning, designing and implementing big innovative ideas. They believe they stand out due to their thinking and acting differently from the rest. They based their company not only in good design but in surgical strategic decisions rooted in insights.

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American Express (The Centurion Lounge)

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American Express (The Centurion Lounge)
big red rooster Big Red Rooster: Innovation, Design and Envisioning American Express The Centurion Lounge
American Express (The Centurion Lounge)

Determined to offer an innovative way for cardmembers to experience unsurpassed world service, American Express worked with Big Red Rooster to create the Centurion Lounge. The airport oasis not only serves as a high-end respite for travelers but as a touchpoint to communicate to customers that Amex is a lifestyle brand. Big Red Rooster delivered full design services – interiors, planning, communication, and documentation,  operationalized design for rollout and localization and developed and maintains design guidelines and specs to guide all expressions of the lounge.

Foot Locker (Retail Partnership)

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big red rooster Big Red Rooster: Innovation, Design and Envisioning Foot Locker

Though Foot Locker, Footaction and Champs have different target audiences, Foot Locker Inc. wanted to strengthen each one through experiences that would engage with sneakerheads. Working with Big Red Rooster, they infused Foot Locker’s Times Square flagship with a larger-than-life digital display. For Footaction, Big Red Rooster designed a flexible store prototype to attract its trend-focused shoppers. With Champs creating a sports arena experience to appeal to its muse — the high school athlete.

Value City Furniture (Store of the future)

big red rooster Big Red Rooster: Innovation, Design and Envisioning Value City Furniture Store of the future 1

big red rooster Big Red Rooster: Innovation, Design and Envisioning Value City Furniture Store of the future

Before Value City Furniture underwent a brand refresh to VCF, the store struggled to differentiate itself from competitors. Through strategic visioning facilitated by Big Red Rooster, VCF stakeholders aligned to evolve from a traditional furniture showroom to a home furnishings retailer through style, value, and world-class service. Together, VCF and BRR integrated this strategy into a store experience that is intuitive, easy to shop, and inspirational with a splash of “aha!” to exceed expectations.

Yum! Brands (Banh Shop)

big red rooster Big Red Rooster: Innovation, Design and Envisioning YUM BanhShop Location 090 Edit

big red rooster Big Red Rooster: Innovation, Design and Envisioning YUM BanhShop Location 096

When Yum! sought to test a banh mi sandwich concept, it approached Big Red Rooster to help create a new international restaurant design concept full of eclectic flair. We partnered with Yum! Brands’ innovation team to capture the essence of Saigon street food and bring its fast-casual brand experience to life.

Nike (Brand Activation)

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As Nike expanded its retail footprint to Asia Pacific, the brand found itself struggling with its identity in this part of the world. Whereas it was all about performance in the US and other parts of the world, the brand was more of a casual fashion statement in Asia Pacific. To boost sales, Nike engaged Big Red Rooster to help define and articulate a more “active” position that would resonate with a new consumer while still ringing true to the brand.

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See more: A2PLUS DESIGN HUMAN AND SUSTAINABLE

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