What Does Harrods and Euro 2016 Have in Common

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Starting in June and lasting all Summer, sport events are here. The big one now is Euro 2016, where Europe and football fan lovers stop to watch their national teams playing the game. Euro Cup 2016 is already in the final matches and soon, the winner will be revealed. In London, you also have Wimbledon and in Rio de Janeiro, Brazil, the Olympic games. To celebrate all these sport events, Harrods hired sfd. to design and build their Summer of Sport across all 15 windows along the Brompton Road. Brabbu gives all the details.

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The concept behind the windows were a mixture of layered translucent materials with a backdrop of vintage school lockers. Neon colours lit the windows and props to reference the Olympics and bring the display to life. The Untamed mannequin collection from Nude featured in one of the windows, adding a sense of gymnastics and athletes to the themed windows.

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Harrods Knightsbridge windows by sfd.

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sfd interior design firm, born from the phonebox in East London, two brothers who were excited about what was happening in the new era of retail embarked on a journey. Twenty years on, their interior design portfolio has projects in 5 continents, creating, collaborating and delivering with some of the worlds biggest and most exciting brands.

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