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London News: International jeweler Graff Diamonds, renowned for designing luxury jewelry and watches, is set to open up a new store at Harrods. This move will mark the London-based company’s third store in the city, the other two are located on the Bond Street and Sloane Street. Honored to open up in Harrod’s Fine Jewellery Room, the new Graff boutique will be the sixth and final boutique to join the new room.
The walls of the shop are clad with golden dichroic glass mirrors to accentuate the deep American walnut panels used for the walls at the rear of the boutique. In addition, the space includes a Bohemia crystal chandelier with hand-blown glass spheres in gold, bronze and silver tones that extends the entire length of the store.
Scheduled to open in the forthcoming Spring season (around mid March), Graff Diamonds is set to woo Harrods’ shoppers with its exclusive, one-of-a-kind pieces, new collections as well as a dazzling range of timepieces. Providing customers with an elegant and sophisticated environment to select from their exclusive range, the new Graff store will feature a striking gold exterior.
This will be complemented with bold striped marble floors and luxurious wall panels clad in rich colors. Well-heeled visitors will be directed to leather desks to peruse the most fabulous jewels in the world. It will be illuminated by a highly ornate and intricate Bohemia crystal chandelier comprising hundreds of perfect circles of richly colored glass.
Rubbing shoulders with Cartier, Chopard, Boucheron and the likes, the new Graff boutique completes the portfolio of the world’s leading fine watch and jewelry brands at Harrods’ Fine Jewellery Room.
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