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Spaces By Jacflash is a Canada-based top interior design firm, that was founded in 2013 by Jaclyn Genovese. She is an interior designer who is absolutely passionate about fitness and nutrition. She started first with a fashion boutique, that easily transformed into a luxury design and décor.
Once a fashion boutique, she transformed her life’s work into an amazing luxury design industry.
“I love the satisfaction of creating a finished project and seeing how ecstatic my clients are during the reveal. It is easy to get emotionally involved in a project so to see someone love their new space as much as I do is extremely fulfilling”.
So, the interior designer rejoyces on the embellishment of every project, for every client that she embraces. She takes on an emotional feeling once she sees the final results within every project.
One thing that really fulfils the interior designer at a professional level, is the ability to establish designs that perfectly reflect their client’s taste and personality.
“I love creating designs that reflect my client’s personality. When my clients reveal how much they love their new space and how it truly feels like them, this is the most fulfilling aspect of my job. Nothing beats the final day of staging and the client reveal”!
Once their feedback about the project is amazing, she’s completely satisfied with her work method, also being able to join her design identity. Her design identity easily resembles her inspiration on top designers such as Christian Liagre, Kelly Wearstler and Christine Dovey. “My inspiration can differ depending on the client’s style, needs, wants, budget and space itself”.
Jaclyn’s love for fashion allowed for an obvious and easy transition to interiors; where she once connected with retail clients and suggested outfits suitable to their personal style, she chooses furniture and accessories that reflect her design clients’ taste and lifestyle.
“We have worked with many clients and every single one is entirely different than the last. One client that we are working with wants his condo to essentially look like a showroom. He does not want a toothbrush out, things like cooking and laundry are not a priority to him. He doesn’t require a lot of storage space and everything in the condo is designed around entertaining.
It was quite surprising that functionality was not his main concern, but his overall goal is to be able to bring the client’s to his space to host. Alternatively, I also have a client with 3 children, whose main concern is functionality, organization, and keeping their space as homey feeling as possible”.
With the amazing virtue of balancing different types of clients, as well as design styles, Jaclyn Genovese carries a style that’s constantly evolving, and in touch with the latest trends. From a large range of décor styles, she is able to meticulous select the one that is adequate to each client.
“I would describe my personal style as constantly evolving, but I gravitate towards clean, modern spaces with organic touches, combined textures, and lustrous touches. I believe the most unique thing we do at Spaces by Jacflash is to design a space according to our clients’ style, rather than creating projects in our own style. From modern and industrial, to shabby-chic, to eclectic, our designs reflect the personality, taste, lifestyle, and culture of our clients”.
It is not only her ability to perfectly balancing her clients and the different styles, but also the method she uses to get to her audience.
“My audience and I have a very trusting relationship. I listen to what they want and need, and design accordingly. The majority of my advertising is done on my social media. I have a pretty organic way of communicating and advertising with my audience, and new jobs seem to pop up fairly effortlessly because of my wide audience. As I’m finishing a project up, I will post photos on my social media and within hours receive new job requests”!
Social media is her favourite tool to get the work discovered by potential clients. In that order, she creates a personal relationship with her clients, giving the opportunity for the audience to keep up.
Spaces by Jacflash has already been featured in publications including The Globe & Mail, Toronto Life and City Life Mag. Most recently, Jaclyn won Interior Designer of the Year at the 2018 Notable Awards. The award sits proudly on the mantle of her Bloor West townhouse, which received its own Spaces by Jacflash makeover in 2017.
The interior designer believes that the craftsmanship is being led by Europe, especially with Poliform, which she considers as a top brand. Jaclyn Genovese, the head designer for Spaces by Jacflash, firmly believes in the development of “optimal quality, reliability and innovation” within the interior design industry.
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