The Strength of Storytelling Design

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Great design has something in common, a storytelling about their pieces and interior design projects. It’s storytelling design. It’s the way they make us travel in time, to different ages, to a cinema set or to a king’s palace, experiencing design at its fullest form.

See also: Inspiration & Ideas

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What captivates people to a specific design is their emotional connection. Sometimes we don’t know why we like it, it just feels like us, like home.

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A powerful story exposes the essence of a specific design and can inspire and speak directly to someone’s heart, developing this way a emotional bond, a connection, leading to a affinity with a brand.

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A story is most powerful when it’s shared directly by the design creator.

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In a storytelling you have to decide a narrative sequence, where you have to create a good story with a good momentum to captivate the readers. Moments of reflection are important as well to guide you to the purpose of the story and making a deeper connection with the reader and the design.

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Here are a few techniques to help you tell a powerful story:

  • Begin strong, with a hook to make impact and capture the audience.
  • Make a story with a distinct theme.
  • Try to make it an experience to the senses.
  • Share your own emotions and bring out emotions in the audience.
  • Make it an interactive presentation.
  • A good story and a good ending should make them wanting more.

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Essex Armchair

The process of a simple seed to a forest takes time, but it’s a privilege  to watch it grow. This style perpetrated by BRABBU is a modern approach to the nature, a single piece that can make a room ours, that can make us go back in time and imagine ourselves in that tree house of our dreams in a totally comfort, luxurious and artful environment. An experience to your senses.

Can you do it as well? Get inspired and write us a story behind a piece of design, we will love to see it!

See online or ask BRABBU’s catalogues.

See also: Covet House: The International Design Project

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