Window display design continues to be an essential tool for engaging passing footfall. With the scariest day of the year approaching, retailers all over the world are looking to tap into the ever lucrative scary Halloween market with imaginative window display executions.

Just in time, Bergdorf Goodman has revealed its newest Halloween windows which were created in collaboration with Guillermo del Toro’s haunting film Crimson Peak.

Each window was inspired by a moment in the horror movie, which takes place in an ornate but crumbling haunted mansion. And to top it off, the ghostly mannequins are all dressed in designer clothes. The horror film opens in October 16th, and if it looks anything like the windows we can’t wait to see it.

During the promotional campaign for Crimson Peak, director Guillermo del Toro has been adamant that his new film isn’t a horror movie. Rather, it’s a gothic romance. With ghosts. And blood.

It may sound like the director doth protest too much, but he’s not wrong; if anything, there are more laughs in Crimson Peak than there are scares.

Movie’s synopsis: when her heart is stolen by a seductive stranger, a young woman is swept away to a house atop a mountain of blood-red clay—a place filled with secrets that will haunt her forever. Between desire and darkness, between mystery and madness, lies the truth behind Crimson Peak.

Guillermo del Toro was born October 9, 1964 in Guadalajara Jalisco, Mexico. Raised by his Catholic grandmother, del Toro developed an interest in filmmaking in his early teens. Later, he learned about makeup and effects from the legendary Dick Smith (O Exorcista (1973)) and worked on making his own short films.

Bergdorf Goodman is a luxury goods department store based on Fifth Avenue in Midtown Manhattan in New York City. The company was founded in 1899 by Herman Bergdorf and was later owned and managed by Edwin Goodman, and later his son Andrew Goodman.

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