To the visitors of this event in Paris, the Maison et Objet conferences are nothing new. This trade show is not only a place for emerging designers and their furniture, but also a place to learn new trends and hear the experts. Keeping this in mind, BRABBU brings you today the best conferences during the first day of this furniture show that you should not miss, and let Maison et Objet Paris 2018 begin!
The CONFERENCE AREA hosts 5 to 6 keynotes speeches and discussions a day on subjects varying from hospitality to retail, talks with exceptional designers, inspiring new concepts in interior design and the newest trends. Decoding the show’s main trend theme for January 2018 called “SHOW ROOM” is one of the main events to feature here.
SHOW-ROOM, THE HOME AS A SPACE FOR DISPLAY!
In our increasingly non-hierarchical world, where the consumer is simultaneously creative director, fashion director, designer, and key decision-maker, NellyRodi puts words and images to the concept of SHOWROOM. A new SHOWROOM home is one made for sharing and putting everything on display, in a collaborative, communal spirit. Vincent Grégoire is the driving force behind the early and rapid development of the NellyRodi Lifestyle Department. Extremely committed to his clients, he travels the world in search of the latest trends, markets and consumers.
HUBERT DE MALHERBE, RETAIL DESIGN IN THE DIGITAL ERA
How is digital life revolutionizing retail spaces? A conversation with Hubert de Malherbe about his projects which, whether in Paris, Sao Paulo, or Shanghai, illustrate the emergence of a new form of customer experience.
HUBERT DE MALHERBE
Hubert de Malherbe was born on December 24th, 1964 in Paris. He was raised in Versailles, where he spent most of his time drawing, sculpting, and painting, under the artistic influence of his family. He studied at the Ecole Nationale d’Arts & Métiers.
He founded his own firm in 1993, with Paco Rabanne Couture and Carrefour as his first clients.
His firm specializes in environmental design, and saw rapid development. He then dedicated himself to creating, his passion since the beginning. This artistic director works with the support of several partners who carry out the management, development, and financial work. This is the key to their success and growth.
The firm now has 200 employees in France and in Asia. It has completed over 1000 different projects: luxury boutiques, malls, department stores, restaurants, duty-free shops, offices, clubs, hypermarkets, and more.
DESIGN 2020: THE INDUSTRY IN THE NEXT DECADE
Digital has changed the design industry and made purchasing high-value furniture and decor over the internet the new norm. How the online marketplace will drive us forward in the next decade? What is the impact e-commerce on the retail store model in the age of tech.
STORE CONCEPTS: THE INFLUENCE OF MATERIALS AND COLORS
Materials and colors communicate many messages, and provide points of reference for customers. The targeted selection of textures and colors allows you to connect with customers’ emotions and reactions, creating a unique experience in shop.
CECILIE MANZ DESIGNER OF THE YEAR
An Icon of Nordic style, from a seemingly infinite palette of materials she produces eclectic designs; her method however always remains the same. Starting with sketches, she rapidly immerses herself in the manufacturing process and adapts her design accordingly.