{"id":48279,"date":"2018-06-22T12:56:51","date_gmt":"2018-06-22T11:56:51","guid":{"rendered":"https:\/\/brabbu.com\/blog\/?p=48279"},"modified":"2018-06-22T15:29:50","modified_gmt":"2018-06-22T14:29:50","slug":"luxury-design-craftsmanship-summit-2018-day-3","status":"publish","type":"post","link":"https:\/\/brabbu.com\/blog\/2018\/06\/luxury-design-craftsmanship-summit-2018-day-3\/","title":{"rendered":"LUXURY DESIGN AND CRAFTSMANSHIP SUMMIT 2018: DAY 2 | PART II"},"content":{"rendered":"\n

\"LUXURY<\/a><\/p>\n

\u00a0<\/strong>As we dive deeper onto second day of the Luxury<\/strong> Design and Craftsmanship Summit<\/strong><\/em><\/a> 2018, the time has arrived to get in touch with the amazing stories behind luxury designs<\/strong><\/a> branding. We all know the concept, but can we actually grasp it? The panel, moderated by M\u00f3nica Seabra-Mendes, which is the head of the Luxury Management Program at the Lisbon Catholic University, is composed various greatest brands<\/strong><\/a> representatives by Carlos Santos, head of Carlos Santos Shoes, Jorge Martins, from RomBoats, Marco Costa, Boca do Lobo\u2019s Creative Director and CEO and Carla Gra\u00e7a, Marketing Manager at Vista Alegre.<\/p>\n

\"LUXURY<\/a><\/p>\n

The story of\u00a0Carlos Santos Shoes<\/strong><\/em>\u00a0starts the same as those of many other giants of international fashion. Created by Carlos Santos, it grew with him, fueled by the ambition of a young man who took his first steps in business when he was only 14 year old. With over 70 years of history, Carlos Santos Shoes is one of the greatest brands<\/strong><\/a> of male footwear luxury brands<\/strong><\/a>. Made in Portugal, the birth country of the brand and its founder, Carlos Santos Shoes exports the bulk of its products and is renowned all over the world.\u00a0 \u201d\u00a0I was a mere employee at the beginning until I started to acquire the company\u2019s shares<\/strong>\u201d he stated. Carlos Santos. The company had many names throughout the time, until 12 ago, where Carlos achieve his longtime goal: running the company and stamping his name on it. Carlos made a very important point, which is the much-deserved recognition of the Portuguese<\/strong><\/a> design. \u201dIf Carlos Santos Shoes was stamped with \u2018Made in England<\/em>\u2018\u00a0 we would be at the top of every chart<\/strong>\u201d de designer stated.\u00a0 Even though the Portuguese<\/strong><\/a> Design is starting to get acknowledged, there\u2019s a long path yet to walk.<\/p>\n

\u00a0<\/p>\n

\"LUXURY<\/a><\/p>\n

Nowadays, Vista Alegre is more than a mere industrial unit. It is also part of the Portuguese<\/strong><\/a> heritage, boasting buildings of undeniable architectural interest, and a repository of social and artistic memories essential to the building of a Portuguese<\/strong><\/a> identity. And Carla Gra\u00e7a, Marketing Manager, told us all about it. For Carla, Vista Alegre is more than a fine china brand, Vista Alegre is a lifestyle brand. \u201dVista Alegre is more than a luxury brand, it\u2019s a prestigious brand,\u201d she said. For her, one of the brand\u2019s biggest pride is the fact that, on their products, there\u2019s a\u00a0Made in Portugal\u00a0<\/em>stamp. That\u2019s the brand\u2019s biggest propeller.<\/p>\n

\n
\n

\u00a0<\/p>\n

\u201d We take pride in our (Vista Alegre) product range, that goes from 7.000\u20ac china to 70\u20ac gifts\u201d<\/p><\/blockquote>\n

\u00a0<\/p>\n

\"LUXURY<\/a><\/p>\n<\/div>\n<\/div>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\n
\n
\"LUXURY<\/a><\/div>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
\"LUXURY<\/a><\/div>\n
<\/div>\n
\n
\n

As we know, Boca\u00a0do\u00a0Lobo\u2019s furniture is truly an exclusive emotional experience, a sense of belonging and a state of mind. The brand strives to encourage sensational experiences by creating beautiful and soulful pieces which are passionately inspired and handcrafted<\/strong><\/a> in Portugal by a staff that loves what they do. The brand\u2019s designers possess an undeniable talent for composing pieces which stir emotion in their admirers. The artisan\u2019s wisdom, accumulated from years of experience, is instilled with love and dedication in the art that they perform. No detail or element is overlooked as they offer the best at the frontier between design and art. \u201dSince I was a boy I got attached to craftsmanship<\/strong>\u201d stated Marco Costa. Marco is more than just a designer. He\u2019s both a thinker and a maker. For Marco, the word impossible doesn\u2019t exist. For him, and by his hands, anything is possible, and we can see that in Boca do Lobo\u2019s pieces.<\/p>\n

\u00a0<\/p>\n

\u201dWhen do I become a maker? When the actual makers say it\u2019s impossible to do something\u201d<\/p><\/blockquote>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\"LUXURY<\/a><\/p>\n

ROMboats, headed by Jorge Martins, is a Portuguese<\/strong><\/a> company focused on the rehabilitation of old recreational boats. From old, decrepit boats to floating jewels, ROMboats is taking the naval business by storm. With the help of several prominent designers, the company\u2019s boats are unique, sumptuous and, above all, an aesthetic poem. As Jorge explained, ROM stands for Rebuilding Ocean Motivation, as an ode to everything the deep blue as to offer, from resources to leisure activities. \u201dThe Italian boat-makers often order the wood and upholstery from Portugal and the boat\u2019s skeleton from Poland, but the shipyard is Italy<\/strong>\u201d said Jorge, as a way to explain the value of Portugal\u2019s know-how. For Jorge, there\u2019s no one better than the Portuguese<\/strong><\/a> craftspeople, and the world is starting to see that.<\/p>\n

\u00a0<\/p>\n<\/div>\n<\/div>\n

<\/div>\n
Overall the Luxury Design and Craftsmanship Summit <\/strong><\/a>offered great variety of greatest brands<\/strong><\/a> of\u00a0Portuguese <\/strong><\/a>luxury\u00a0representatives with chance to get known more about great stories behind them. Also it was great chance to take part of inspiring conversations about future of Luxury Design and ask anything from professional. We\u00b4ll see what future holds for Portuguese<\/strong><\/a> luxury design.<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
\"LUXURY<\/a><\/div>\n
<\/div>\n
>> What do you think about this article? Please leave your comment below. If you want to be up to date with the best news about trends,\u00a0interior design tips\u00a0and furniture\u00a0luxury brands<\/strong><\/a>, you must\u00a0sign up our Newsletter<\/a>\u00a0<\/strong>and receive it in your email \u2013 free of charges, the latest and the most exclusive content from\u00a0BRABBU Blog<\/a><\/strong>.<\/div>\n
<\/div>\n
<\/div>\n
<\/div>\n
\n