{"id":29013,"date":"2015-10-24T18:44:31","date_gmt":"2015-10-24T17:44:31","guid":{"rendered":"http:\/\/brabbu.com\/blog\/?p=29013"},"modified":"2015-10-31T14:38:07","modified_gmt":"2015-10-31T13:38:07","slug":"shopping-in-nyc-peter-marino-s-italian-style-in-fendi-store","status":"publish","type":"post","link":"https:\/\/brabbu.com\/blog\/2015\/10\/shopping-in-nyc-peter-marino-s-italian-style-in-fendi-store\/","title":{"rendered":"Shopping in NYC: Peter Marino ‘s italian style in FENDI store"},"content":{"rendered":"\n

Where to Shopping in NYC<\/strong><\/em>? C<\/span>elebrating its 90th anniversary, Fendi<\/a><\/strong> is not\u00a0only commemorating decades of Baguette bag mania and kaleidoscopic confections in fur but also looking toward the future. The fashion house just showed its first couture collection, a\u00a0veritable Noah\u2019s Ark of animal pelts and skins in luxe gradations of black, gold, and neutrals, as well as unveiling the ideal venue for such opulence, on Madison Avenue in Midtown. The\u00a0flagship was conceived by Interior Design<\/a><\/em><\/strong> Hall of Fame member Peter Marino<\/a><\/strong>, no stranger to the wearing of animal skins himself.<\/p>\n

\"Shopping<\/p>\n

For Peter Marino Architect, one of the best architects of the world<\/a><\/strong>, building out the flagship meant looking back: past a 25-year-long relationship with the company, past its storied Roman origins, all the way to the dawn of human\u00adkind. \u201cWe\u2019ve been wearing furs since we were Cro-Magnons, maybe even before,\u201d Marino says. So he began looking for fur references in unexpected locations. \u201cTaking a motorcycle trip across the American West, I went to Petrified Forest National Park and discovered shops that are allowed to harvest the petrified wood,\u201d he continues. \u201cIt kind of looks like fur. I thought it would be really far out.\u201d A luminous deep black, the petrified wood now serves as flooring throughout the two-level, 6,300-square-foot space. This Peter Marino fashion store was the perfect boutique store<\/a><\/strong> to add in his architect portfolio.<\/p>\n

\"Shopping<\/p>\n

\"Shopping<\/p>\n

While the fur-wood connection is subtle and subjective, the flagship\u2019s facade couldn\u2019t be bolder. \u201cIn retail, you have to build a piece of architecture where you don\u2019t need a sign to tell you what the brand is,\u201d he says. Indeed, the encased columns and soaring archways are unmistakably Italian, both in aesthetic and in geography. The travertine marble was mined and laser-cut in Italy, then shipped to New York for assembly. \u201cColumns, arches, travertine, that\u2019s Rome. The Coliseum!\u201d he says, also pointing out the nod to his former New York premises for Fendi. \u201cThree simple marble arches, flat and very tough in the style of the \u201990\u2019s\u2014there\u2019s a reference to that story on the outside of the new location.\u201d This marble addition is the touch that will make your shopping in nyc, the experience of a lifetime!<\/span><\/p>\n

Related to: Peter Marino updates the Louis Vuitton boutique on avenue Montaigne in Paris<\/a><\/strong><\/p>\n

\"Shopping<\/p>\n

\"Shopping
\nThe inside was a different scenario. \u201cBeyond a\u00a0gut renovation,\u201d he says. \u201cA demolition derby.\u201d That left a blank slate on which to deploy a full palette of innovative materials<\/a><\/strong>. Besides the petrified wood, they include a nubby, ridged form of stucco. It\u2019s created with mortar and pestle\u2014\u201cmushing gold powder in with the plaster,\u201d he says\u2014and used on display walls for handbags and other leather goods. Walls throughout the ground level, meanwhile, boast a white surface produced by coating strips of canvas in gesso.<\/p>\n

\"Peter<\/a><\/p>\n

Wildly tactile, it\u2019s nevertheless perfectly understated in contrast to another Marino invention: Like gold lam\u00e9 fed through a shredder, a shaggy substance composed of brown and gold strips of cast-off leather emerges from the wall. \u201cIt\u2019s just insane,\u201d he says. \u201cDemented.\u201d It\u2019s certainly an unmissable backdrop for Fendi\u2019s latest Baguettes. Other innovations include the shoe salon\u2019s walls lacquered in loose, broad strokes of brown and gold, reading more faux fur than faux bois. \u201cThe DNA of Fendi is fur,\u201d he emphasizes. \u201cWe developed a lacquer that is furlike in that the color never looks the same way twice. I was going for irregularities.\u201d<\/p>\n

\"Shopping \"Shopping
\nA very different kind of irregular treatment swaths the upstairs fitting room. Stretching white canvas over pencillike rods, sticking out of the wall behind, creates undulating points and dimples or peaks and valleys, all light and shade. He calls the effect \u201ca nod to Achille Castiglioni,\u201d whose achievements were concurrent with Fendi store\u201cexplosion of modernity,\u201d when Karl Lagerfeld began designing for the house in 1965. The door of the fitting room swings open to reveal a striking black-and-white photograph of\u00a0the head of a Roman statue badly damaged over the millennia. \u201cIt captures that feeling of an empire reaching great heights of art, before the fall,\u201d he says. \u201cThat\u2019s sort of a commentary.\u201d Fendi\u2019s empire, however, shows no sign of falling.<\/p>\n

Related to: Interior design trends 2016 \u2013 decorating with metallics<\/a><\/strong><\/p>\n

\"Shopping<\/p>\n

The Madison Avenue venture is Marino\u2019s fourth collaboration with the company. In fact, he designed its very first U.S. in-store boutique, a 15-by-20-foot space at Barneys New York. He recalls \u201ccaramel-color wood, super-cool arches, and floating white marble shelves.\u201d He updated those shelves for the latest Fendi and filled its upstairs ready-to-wear and fur salons with a survey of the last century of design, ranging from Otto Schultz lounge chairs, circa 1915, to\u00a0Gio Ponti\u00a0seating, mid-century<\/a><\/strong>, and a curvy Jacques Jarrige floor lamp in carved ash, 2013.<\/p>\n

\"Shopping \"Shopping
\nMost spectacular is the staircase, with its steps in petrified wood, balustrade in Brazilian rosewood veneer, and handrails wrapped in chestnut-colored leather. Even more eye-popping, a standout in an environment chockablock with outrageous ideas, is the tapestry hung on the stair landing. An enormous patchwork of Fendi fur samples, dozens of patterns and colors and textures, both known and unknown to nature, are all cut into triangles for maximum geometric impact. It\u2019s one part flip-book of technical achieve\u00adments, one part teaser of coming attractions.<\/p>\n","protected":false},"excerpt":{"rendered":"

Where to Shopping in NYC? Celebrating its 90th anniversary, Fendi is not\u00a0only commemorating decades of Baguette bag mania and kaleidoscopic confections in fur but also looking toward the future. The fashion house just showed its first couture collection, a\u00a0veritable Noah\u2019s Ark of animal pelts and skins in luxe gradations of black, gold, and neutrals, as […]<\/p>\n","protected":false},"author":275,"featured_media":29018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[7334,6336,7331,7329,7335,2827,7333,7328,7330,7332],"class_list":["post-29013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-architect-portfolio","tag-best-architects","tag-fashion-store","tag-fendi-store","tag-madison-avenue","tag-peter-marino","tag-peter-marino-architect","tag-shopping-in-nyc","tag-things-to-do-in-nyc","tag-what-to-do-in-nyc"],"_links":{"self":[{"href":"https:\/\/brabbu.com\/blog\/wp-json\/wp\/v2\/posts\/29013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brabbu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brabbu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brabbu.com\/blog\/wp-json\/wp\/v2\/users\/275"}],"replies":[{"embeddable":true,"href":"https:\/\/brabbu.com\/blog\/wp-json\/wp\/v2\/comments?post=29013"}],"version-history":[{"count":0,"href":"https:\/\/brabbu.com\/blog\/wp-json\/wp\/v2\/posts\/29013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brabbu.com\/blog\/wp-json\/wp\/v2\/media\/29018"}],"wp:attachment":[{"href":"https:\/\/brabbu.com\/blog\/wp-json\/wp\/v2\/media?parent=29013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brabbu.com\/blog\/wp-json\/wp\/v2\/categories?post=29013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brabbu.com\/blog\/wp-json\/wp\/v2\/tags?post=29013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}