{"id":27879,"date":"2015-09-22T15:44:26","date_gmt":"2015-09-22T14:44:26","guid":{"rendered":"http:\/\/brabbu.com\/blog\/?p=27879"},"modified":"2017-07-10T18:26:58","modified_gmt":"2017-07-10T17:26:58","slug":"a-multi-sensory-project-by-tom-dixon-at-london-design-festival-2015","status":"publish","type":"post","link":"https:\/\/brabbu.com\/blog\/2015\/09\/a-multi-sensory-project-by-tom-dixon-at-london-design-festival-2015\/","title":{"rendered":"A multi-sensory project by Tom Dixon at London Design Festival 2015"},"content":{"rendered":"\n

\"\"<\/a>British designer Tom Dixon<\/a><\/strong> has partnered with Selfridges to open a multi-sensory temporary department store at the Old Selfridges Hotel in London during London Design Festival<\/strong><\/em> 2015.<\/p>\n

RELATED HISTORY:\u00a03 ICONIC PROJECTS BY TOM DIXON<\/a><\/strong><\/p>\n

\"A<\/p>\n

\"Koket<\/a><\/p>\n

The Multiplex department store hosts fashion, fragrance, technology, furniture, accessories, beauty and food from a collection of more than 30 international brands and designers. Tom Dixon\u2019s machine component-shaped Cog lights and reflective Brew coffee sets are also among the collection of products on display.<\/p>\n

\"A<\/p>\n

\u201cIt\u2019s a parasite on Selfridges,\u201d Dixon told. \u201cMaybe it\u2019s like the navel in a navel orange, or a world within a world. I don\u2019t want to be a parasite but there are benign parasites.\u201d<\/p>\n

The shop inhabits the disused 20,000-square-foot Old Selfridges Hotel space, which is attached to Selfridges\u2019 flagship Oxford Street store. HTC previously converted the space into a temporary skatepark.<\/p>\n

\"A<\/p>\n

\"Maison<\/a><\/p>\n

The concrete interiors have been draped in folded silver foil hangings, which according to Dixon take their reference from the International Space Station and the toilet in artist Andy Warhol\u2019s infamous New York studio, known as the Factory.<\/p>\n

Dixon explained he\u2019d been \u201cpestering\u201d Selfridges for two years for an opportunity to do something with the space. He described the installation as an attempt to reclaim the world of retail from the ever-growing threat of online stores, and a chance to create a more engaging environment.<\/p>\n

\"A<\/p>\n

\u201cI wanted to see what happens if you take the raw energy that exists in London elsewhere and stick it right bang in the middle of one of the biggest department stores in the world,\u201d he said.<\/p>\n

\u201cWhat happens if you stick the people that are normally ghettoised in smaller design shops or less rich environments all together, and give them a platform to speak?\u201d<\/p>\n

\"A<\/p>\n

This attitude towards retail follows on from his ideas for The Cinema exhibition in Milan earlier this year, where the designer\u2019s newly unveiled products were sold directly from the space.<\/p>\n

SEE ALSO:\u00a0PHILIPPE STARCK, TOM DIXON AND OTHERS ON THE UPCOMING MATERIAL TRENDS\u00a0<\/a><\/strong><\/p>\n

SEE ALSO:\u00a0TOP 5 PROJECTS WITH CONTEMPORARY LIGHTING BY TOM DIXON\u00a0<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

British designer Tom Dixon has partnered with Selfridges to open a multi-sensory temporary department store at the Old Selfridges Hotel in London during London Design Festival 2015. RELATED HISTORY:\u00a03 ICONIC PROJECTS BY TOM DIXON The Multiplex department store hosts fashion, fragrance, technology, furniture, accessories, beauty and food from a collection of more than 30 international […]<\/p>\n","protected":false},"author":275,"featured_media":27880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1704],"tags":[339,7141,7136,7139,7142,7138,6521,7140,7137,758],"class_list":["post-27879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design2","tag-andy-warhol","tag-biggest-department-stores","tag-british-designer-tom-dixon","tag-concrete-interiors","tag-design-shops","tag-international-brands","tag-london-design-festival-2015","tag-new-york-studio","tag-old-selfridges","tag-tom-dixon"],"_links":{"self":[{"href":"https:\/\/brabbu.com\/blog\/wp-json\/wp\/v2\/posts\/27879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brabbu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brabbu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brabbu.com\/blog\/wp-json\/wp\/v2\/users\/275"}],"replies":[{"embeddable":true,"href":"https:\/\/brabbu.com\/blog\/wp-json\/wp\/v2\/comments?post=27879"}],"version-history":[{"count":0,"href":"https:\/\/brabbu.com\/blog\/wp-json\/wp\/v2\/posts\/27879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brabbu.com\/blog\/wp-json\/wp\/v2\/media\/27880"}],"wp:attachment":[{"href":"https:\/\/brabbu.com\/blog\/wp-json\/wp\/v2\/media?parent=27879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brabbu.com\/blog\/wp-json\/wp\/v2\/categories?post=27879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brabbu.com\/blog\/wp-json\/wp\/v2\/tags?post=27879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}