Pantone Colour of the Year 2023 edition: Viva Magenta

One of the most awaited moments in interior design has already been announced. It is official now: Pantone Colour of the Year for the next year is Viva Magenta! For the last two decades, Pantone, the authoritative consultancy, has been selecting the next trendy colour, that will be in great vogue. If you remember, the last year’s colour was Very Peri, you can read our article here. For the next year, let us introduce you to Viva Magenta.

See also: Collected Interiors Book: A Curated Selection on Room by Room Design

Pantone Colour of the Year – Viva Magenta

Viva Magenta 18-750 – this is the code for the following year’s most fabulous colour. This is described as “a shade rooted in nature descending from the red family and expressive of a new signal of strength.” In other words, Viva Magenta can be described as a powerful, empowering, electrifying, boundaryless, audacious and inclusive colour.

pantone colour of the year
Pantone Colour of the Year 2023

An unconventional shade for an unconventional time: a new vision.

Pantone, Colour of the Year 2023

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Viva Magenta is a fearless and brave colour, a pulsing colour whose exuberance promotes a joyful and optimistic celebration, writing a new narrative. This will for sure lead 2023 to a new era in all types of interior decor.

Pantone Color of the Year is bold and empowering. It is an electrifying and boundaryless shade that manifests as a stand-out statement. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint. PANTONE Viva Magenta welcomes anyone who shares its zest for life and rebellious spirit. It is an audacious, witty, and all-encompassing colour.

pantone colour of the year
Pantone Colour of the Year 2023

BRABBU celebrates Viva Magenta

GOROKA Side Table

BEGONIA Armchair

pantone colour of the year

IBIS Dining Chair

More inspiration

More inspiration

NUI Stool

modern stool pantone colour of the year


pantone colour of the year modern sofa

See also: Pantone 2022 Colour of the Year: Modern Decor Guide

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