The Goodwill Design Studio: An Interview with Katerina Goodwill

Katerina Goodwill is a top and highly promising Russian interior designer who is conquering a strong space within the Russian Interior Design Industry with her own design studio: The Goodwill Design Studio.

When asking Katerina what she liked the most about design, she stated that she loves:

“creating a certain symbiosis of objects, materials, textures in a single new product that can not be repeated twice because too many different factors affect its birth”

The Goodwill Design Studio: An Interview with Katerina Goodwill

This love for creativity and her passion for innovation is clearly a part of her design personality. Katerina has a lot of projects on her design agenda. In fact, she considers that her strong workload is a strong challenge. one that she loves to have. When asked about what was her most changeling project, Katerina recollects the time it was necessary to transform a studio in a very short time, and with some creative time management, she was able to accomplish the task.

“Sometimes it seems to me that a 100% satisfied artist is a ‘dead’ artist”.

With a constant desire for self-improving and self-growth, it is easy to understand why she says that “After finishing any project or object, I know for sure what I will do differently in the future in a different way”. As a professional designer, Katerina founds professional fulfilment in the object proportion of functionality and artistic component. With this concept in mind, she compares it to the human body: “it is healthy and beautiful and at the same time unique and deeply unique”.

Katerina didn’t start her career as a Designer, but as a Teacher in an Institute. It was this job that gave her the experience she required for communicating with various audiences, a professional trait so much needed in the Design Industry. This incredible professional background allowed her to develop a strong sense of communication, but also an incredible sense of structure: “The surest working principle is when you know all the stages and nuances of your profession so much that with simple examples you can explain the purpose and essence of each stage in a very structured and understandable way”.

Katerina is currently working on several projects at the same time and most of them are corporate or public projects. She considers these projects as interesting as hospitality or private projects because they are special in their own way because you are required to solve the problems of business design. She also has some private interiors in her agenda and it is in these projects that she can gain a more creative view by promoting a more personal approach and work with a specific person.

In her studio, Katerina works with a highly professional team that helps her create some stunning projects. The studio has a decor department with professional artists with a classical academic education that, alongside Katerina, are able to design multi-scale projects and perform a variety of tasks that can respond to all the client’s needs. All of the professionals that work with Katerina and herself must obey the unique characteristic of design creativity. Katerina values creativity and this is one of her strongest points. She loves to use that creative passion to help others with fewer means to fulfil their creative vision and, by doing that, she manages to provide a top service fulfiling one of her greatest talents.

When asked about the future of Design, Katerina believes that Interior Design will continue to grow and to value creative personalities. She also believes that in the future, the light will continue to grow and become a foundation for design, because light can “be the centre of attention, invisible and visible because it creates an atmosphere and helps to change it”. However, she strongly believes that trends in the design world are still (and it will be at all times) the “manifestation of the incredible personality of one person who creates something around him, that creates a trend that everyone else simply follows”.

Passione for light and lighting designs, Katerina selects L’arte Luce and everything related to Murano Glass as her main Craftsmanship Inspirations. As for the furniture world, Katerina believes that classic carving and painting are probably the most powerful craftsmanship arts around and the ones she values the most in her designs, in fact, in her projects Katerina Goodwill uses a lot of Hand-Made Furniture that is created by local craftsmen.