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Yesterday we got to know Pantone Color of 2019: PANTONE 16-1546 LIVING CORAL is the chosen one for the new year! Its warmth and sense of nourishment make us feel comfortable, giving as sense of standing in a safe environement. But this color means much more than this. Come find out!
One of the reasons this color was chosen was due to the age we are living in. The way technology is changing the way we interact with people and how social media is getting more into our daily lives, it is important to make the environement around us an intimate and safe place. Living Coral can be described as being “sociable and spirited”, “authentic”, “lighthearted”, but also optimistic and joyful.
The Living Coral is able to transmite desired, familiar and energizing aspects of nature. If we think about it, one of the more vivifying and transparent is the life in the seas. The sea’s mesmerizing colors and peace as well as danger can both makes us feel calmer as well as afraid. A coral reef is a gorgeous ecosystem that transmits perfectly the beauty of nature, and how diverse it can be.
A real fusion between modern life and our connection to others, the fact that it’s also a color present in nature only accentuates and brings foward this deep connection.
For over 20 years now, Pantone’s Color of the Year has been a marking point in the industry, influencing everything from product development to purchasing, when it comes to various fieds like whether it’s fashion, home furnishings, industrial design, packaging and graphic design. The selection for the color is furacious, making sure it includes studies when it comes to art, fashion, design, traveling, lifestyles, nature, socio-economic conditions, materials, textures and many other elements.
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