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Ever since its creation, the Festival de Cannes has remained faithful to its founding purpose: to draw attention to and raise the profile of films with the aim of contributing towards the development of cinema, boosting the film industry worldwide and celebrating cinema at an international level.
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In the 2015 edition of the Festival Fendi Casa has teamed up with the event’s organization and has decorated the rooftop of the JW Marriott hotel with its outdoor collection in collaboration with Costes “L’Avenue”, being part of the iconic backdrop of the Costa Azzurra.
This exclusive location hosts the stars and the international jet-set, made splendid by the evocative design of the Fendi Outdoor pieces – always synonymous with elegance and beauty. Contemporary furniture inspired by the style of the Hamptons, the legend of Capri, the beaches of the Caribbean, all conceived as bringing luxury out into open air spaces.
Sofas, armchairs and coffee tables from the Newport line were chosen for the occasion, with sharp features and very large forms. The special check Wave or Damier pattern of the structure matches the selection of cushions and accessories made with outdoor fabric that goes with the typical detailing so dear to Fendi Casa. Completing the setup we have the characteristic Nikky Beach loveseat, with curvy enveloping design, which stands alongside the Intrigo sunbeds, generously proportioned and distinguished by the rounded armrests.
The colour palette offers light, bright shades of ivory and quartz grey, with écru and white variations, used both as solid colours or in stripe patterns.
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