After Boutique Design New York 2014 come to an end, our team gathered together for a little chat while everyone drank a cup of Starbucks…like a true New Yorker citizen! We started our own brainstorming, “Where you would want to go now?”…Then coming from nowhere…”Stop thinking, you must visit soon as possible, Dior’s new boutique at Soho”. Ok…we’ll follow your order stranger!
French atelier Christian Dior is opening a new boutique in SoHo, giving an intense burst at Soho’s neighborhood. New York seems to be the place for brands aiming to increase their retail footprint. SoHo is the epicenter of fashion, artists’ studios and contemporary creativity.
Designed by Peter Marino, the new boutique will be a fully open space with clean lines and modern architecture. The space will also have furniture and artwork designed by several different artists.
By placing itself in a central hub of New York’s fashion, Dior is likely looking for fashion-minded consumers to walk in and see the house’s new collections. From ready-to-wear to leather goods, via footwear, accessories and timepieces are showcased against a backdrop of white and grey tones.
“This Dior boutique is a new and edgy reinterpretation of the House’s traditional motifs. It has been specially conceived for SoHo,” explains Peter Marino.
At the end, BRABBU just want to thank this stranger for had given the best lifestyle experience after-BDNY, that we could asked for!
Accept our invitation to go there! Meantime, feel free to subscribe BRABBU blog newsletter !