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The special collaboration between Land Rover and the Dutch designer Piet Boon from MOOOI, started in 2006. Since then Boon has designed multiple extraordinary versions of the four wheel drive and thus also the new Range Rover Sport. The result: again an unique Special Edition.
Piet Boon and luxury design make the perfect wedding. Globally recognized, award-winning designer seeks to innovate in the architecture, interiors and products for a luxury market. Toward the use of natural materials, timeless design and details of signing the Dutchman, Piet Boon is a point of reference and sophistication.
The new Piet Boon Range Rover was inspired by the original Defender.
Since 2006 collaborates with Piet Boon® Range Rover brand that states share the same ideals: durability and timelessness.
They met again this year creating the Piet Boon for Land Rover.Going against the passions that both brands share, the new Range Rover is a leader in technology and innovation, while remaining true to its origins.The collaboration aims to continue and introduce new products shortly.
The focus on details is very Piet Boom, the little green colour rim on the wheels, the alarm orange peddles, the green on the brakes… Piet Boon is an artist to know and recognize.
See Range Rover presentation video here.